<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><title>브랜드보이스 on Choonjang Blog</title><link>https://blog.choonjang.com/tags/%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%B3%B4%EC%9D%B4%EC%8A%A4/</link><description>Recent content in 브랜드보이스 on Choonjang Blog</description><generator>Hugo -- 0.156.0</generator><language>ko</language><lastBuildDate>Wed, 25 Feb 2026 22:00:00 +0900</lastBuildDate><atom:link href="https://blog.choonjang.com/tags/%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%B3%B4%EC%9D%B4%EC%8A%A4/index.xml" rel="self" type="application/rss+xml"/><item><title>말이 바뀌면, 브랜드가 바뀐다</title><link>https://blog.choonjang.com/posts/brand-voice-change/</link><pubDate>Wed, 25 Feb 2026 22:00:00 +0900</pubDate><guid>https://blog.choonjang.com/posts/brand-voice-change/</guid><description>기능을 설명하던 문장들이, 결과를 선언하는 언어로 바뀌었다. 사이트 카피를 전부 갈아엎은 이야기.</description></item></channel></rss>